Yakitori Hachibei Brand Concept

brandconcept_en

BUTABARA TO THE WORLD

32 years of yakitori. That is how long we have been striving for expanding what symbolizes the style of Hakata to the whole country of Japan. We are talking about “Butabara* and Cabbage”.

And now, we are advancing into a whole new stage.
“We choose the most fitting ingredients cultivated by a meat shop that has been running for three generations.”
“We use a technique mastered to extremes to delicately grill at once using high-grade charcoal at high temperature.”
“We create a gorgeous and calm space that women adore.”
“We serve our guests with attention and modesty, while constantly guessing half a step ahead.”
“While protecting the basis, we are constantly pursuing novelty.”
We are conveying Hakata’s yakitori to the whole world, using the foundation of “Yakitori Hachibei” polished with these five special rules.

Please try to imaginate it.
New York’s Times Square, the 6th arrondissement of Paris, London’s Piccadilly Circus, Rome, Madrid, Shanghai, Bangkok, Sydney… At the street corners of the world, where people come and go, a scene where Hakata’s yakitori “Butabara” is being grilled, and the glowing smile of customers enjoying it.

“Yakitori Hachibei” keeps running towards making this vision a reality.
BUTABARA TO THE WORLD

YAKITORI HACHIBEI